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Balans Soho Society

Balans restaurants are a historic fixture of Soho’s dining scene with a devoted following and relaxed attitude which has now stretched beyond its restaurant and café in Soho, with restaurants in Shepherd’s Bush, Stratford and most recently Kensington High Street. The chain has also travelled across the pond and opened several branches in Miami, Florida.

Products used in this project

Check Coloured Bentwood ChairsIndustrial Rustic Pine Wooden Table TopXavier Pauchard Copper Metal Side Chair – Studded Leather SeatBelle Traditional Wooden Bar Stool
Check Coloured Bentwood Chairs imageCheck Coloured Bentwood Chairs
£113.67
Bentwood chairs in a choice of RAL colours. Classic design in solid Beech and delivered 
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Industrial Rustic Pine Wooden Table Top imageIndustrial Rustic Pine Wooden Table Top
£100.80 – £183.40
This table top adds a unique and striking look to your dining experience. Add a matching or contrasting look to your interior to complement the surroundings to really impress viewers. The 32mm table top makes for a hard-wearing and long-lasting choice. With PU lacquer to prevent stains for an easy clean surface. Passed for commercial use and vailable in a...
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Xavier Pauchard Copper Metal Side Chair – Studded Leather Seat imageXavier Pauchard Copper Metal Side Chair – Studded Leather Seat
£99.95
A stylish version of the popular metal side chair inspired by the designs of Xavier Pauchard in a Copper metal finish with spot weld detail, a faux leather seat and stud detailing for extra comfort. Suitable for indoor commercial applications.
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Belle Traditional Wooden Bar Stool imageBelle Traditional Wooden Bar Stool
£144.75
Solid wooden bar stools with a classic bent wood design. Available from stock in a rich Walnut finish. These commercial bar stools are a favourfite with pubs and bars. Authentic to the designs of Michael Thonet from the 19th century and constructed from high quality Beech to support the traditional Bentwood process and hand finishes.  
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The Balans brand is currently undergoing a major rebranding exercise to become ‘Balans Soho Society’ in a bid to emphasise the roots of the business and its alternative bohemian culture.

Balans restaurant’s collaboration with Café Reality dates back to September 2014, when we were presented with the opportunity to become involved with the rebranding of one of their West London restaurants.

Café Reality worked in partnership with Balans throughout the duration of the Kensington project, however, the vision stemmed from an unlikely source. Internationally respected Simon Costin, typically known for his expertise within the art industry and his relationships with luxury brands such as Gucci, was asked to redesign the restaurant chain’s image. This had to coincide with the restaurant’s bohemian reputation, and reflect the eccentric ethos of London’s Soho, where the Balans brand was founded in 1987.

Balans Soho Society in Kensington continued with the newly adopted modern yet rustic design concept by selecting 50 Ferro chairs with upholstered seats to shape the main dining area.
The anterior of the restaurant was to be fashioned with our bespoke Check Coloured Bentwood Chairs. Its solid beech carcass coated with the Night Blue finish provided a deep, rich colour which blended into the rustic backdrop effortlessly. Mita Wooden High Stools were chosen to add the finishing touches to the ‘Balans Soho Society’, Kensington’s already prominent interior.
Balans Soho Society, Kensington were enormously pleased with their new restaurant and the furniture they received. With three more chains yet to be rebranded we hope to be working with David and his team in the very near future.

"This is the second rebrand project we have undergone and we have chosen Café Reality for both. We have been very pleased with the furniture received thus far, especially with the customisations we’ve been able to make due to the resourcefulness that Café Reality possesses. I am sure we will be acquiring Café Reality’s services in the very near future"

David Taylor, Balans Soho Society

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